The area is famous for pottery, and you will find every local variety represented at the Cera Mall; which is the largest outlet in both scale and variety on the Chita Peninsula for ceramics. You will also find a few small cafes, a nice park for kids, and lots of free parking available for you to use while you shop till you drop for “tokoname yaki.”
What is “tokoname yaki?” Tokoname Pottery, or tokoname-yaki ware has been produced in the city of Tokoname, Aichi Prefecture for over 1,000 years. Originally, items such as vases were fired without glaze. Later, Tokoname ware became famous for the production of earthenware pipes, and is now widely known for pottery using red clay. Tokoname ware was designated an official Japanese traditional craft in 1976.
CERA MALL – Tokoname Pottery Wholesale Park
99 Kamisunahara, Kanayama-Aza Tokoname City, Aichi
The ceramics on sale range from top-of-the-range handcrafted masterpieces, through to 3 for 100 yen type pricing for slightly defected or older items. The items available include cups, sauces, and plates right through to big items such as umbrella stands, large pots for outside gardening and even decorations for Christmas and New Years (obviously depending on the season).
I am not a great shopper at any time of the year, but this is one of the places I really enjoy wandering around. I especially enjoy the bargains available on a lot of rice bowls, plates (small and large) and it is a common place to go to pick up an omiyage to take back to New Zealand for my family. I have also introduced newly wed couples to Cera Mall on many occasions, as it really is a great place to fit out your kitchen if you don’t have one yet….. cheaply, but nicely!
If you have a little time on your hands, this is a perfect place to visit before or after the beach in Utsumi, or some of the fish markets in the south of Chita Peninsula. Look out for the Tokoname Pottery Path also, if you are a real ceramics fan!
Whether you only know about ramen in its instant, cup-o-noodles variety, or are a true aficionado who can tell the difference between shoyu and tonkotsu based ramen by smell alone, perhaps you’ll agree: Ramen is so good, it should be in a museum. Well you’re in luck — there is a ramen museum!
At the Shin-Yokohama Raumen Museum (not a typo; that’s how it is spelled), not only is the steamy, hearty goodness that is ramen soup memorialized, but the entire culture that created it is showed off as well. Ramen (Rau-men in the case of the museum) is considered by many to be a Chinese dish, hence the name “chuuka soba,” but like most things in Japan, it’s actually a take on an old idea that has become essentially Japanese. It consists of Chinese-style wheat noodles served in a meat or (occasionally) fish-based broth, often flavored with soy sauce or miso, and uses toppings such as sliced pork, dried seaweed, ginger, green onions, and so on. You can find a ramen shop in almost every nook and cranny of Japan, but the ingredients will change based on locality, for example Kyushu’s tonkotsu (pork-bone broth), Tohoku’s shio (salt-based broth), Hokkaido’s miso blend base and even Yokohama’s shoyu (soy sauce) based broth. This is where the Ramen museum shines; there are 9 famous ramen shops representing the best tastes of their respective region of Japan. In other words, you can skip the plane ticket and go on a gastronomic tour of Japan without leaving the building.
But wait, this is a museum right? Of course, and that means you’ll get to learn how ramen came to be in the mid-20th century… by actually visiting 1950′s era Japan! Inside the museum’s main halls, they’ve recreated a scene from postwar Japan in the form of a massive two-floor diorama, complete with characters representing the time. As you descend the stairs, you’ll hear calls from the “police officer” walking his beat, making sure all is well. You’ll also see street vendors and carnies plying their trade too (don’t miss the guy selling the steamed sweet bread!) There’s even a 50’s era sweet shop, complete with snacks and other goodies. Even if you don’t slurp a single mouthful of noodles, you’ll come away entertained and you’ll learn a little something too.
But you did come to eat right? Make sure you pack your appetite; you’ll want to visit more than one shop, as each has its own specialty. On my visit, I chose to try Hokkaido’s style of miso ramen from Sumire, a shop in Sapporo, and then taste Kyushu’s best tonkotsu soup from Kurume, a shop just outside of Fukuoka. I was doing the equivalent of going from one end of Japan to the other – in only 100 meters. It’s also important to note that every shop inside serves half-bowls of their soups since they know the crowds are there to enjoy tasting the different flavors. However these are true full-service restaurants; every item on their menu is available, including gyoza dumplings, fried rice, beer, and more.
On the first floor there’s a museum shop stocked full of things like official ramen bowls, dishes and the like from all the representative restaurants, trinkets like cell phone straps, t-shirts, and even ramen meal kits that allow you to make bowls of noodle soup in your own kitchen. There’s also a slot car racing setup to occupy kids of all ages as well.
The museum is easily accessible from JR’s Shin-Yokohama station on the Tokaido Shinkansen, JR Yokohama line, and Yokohama Subway Blue Line. From the station, it’s an easy 10-minute walk to the venue. Admission is only JPY 300 for a day pass (kids up to junior high age are half price). Also remember to bring money for the shops inside; average price for a whole bowl was JPY 900 and half-bowls were around JPY 600.
If you’re looking for a good afternoon outing and are a bit of a “foodie” then this is the day trip for you. Perhaps you’ll understand why ramen is fast becoming a Japanese dish that can even compete with sushi on the global stage.
The Tokoname Pottery Path, or “Yakimono Sanpomichi” offers views of old traditional houses, workshops, buildings, implements of production, and pottery that typify the character of Tokoname’s unique atmosphere. This atmosphere stems from Tokoname’s storied history. It was already well-known as a pottery town at the end of the 12th century. Tokoname is one six traditional pottery towns in Japan; others include Bizen, Shigaraki, Tamba, Seto and Echizen. They are collectively known as “The Six Ancient Kilns of Japan.”
The path begins about 5 minutes walk on the east side of Meitetsu Tokoname Station. From there you can enjoy the promenade beginning at the Ceramic Hall. The total walking course is about 1.5 km -0.93miles, and takes roughly 60 minutes. The meandering path winds through a labyrinth of roads through unique Tokoname. You can visit many of the workshops and studios, and see a wide variety of pottery; from the centuries old, to the brand new. From cheap, to exorbitant. The earthen pipes and shochu pots are especially famous. Many historic and new means of pottery production, such as kilns and brick chimneys, line the path as well.
Volunteer guides are available to gide you through the popular Pottery Path in both Japanese and English, though reservations are required. To reserve please call – 0569-34-8888.
While you are there, why not check out the Cera Mall; a Tokoname Pottery Wholesale Park. It is a comprehensive pottery-ceramics shopping zone, which is the largest in scale and variety on Chita Peninsula for ceramics.